>> well, this whole fiscal cliff melodrama is a bit artificial because congress created this deadline for itself and doesn't seem able to fix. but these groups have a serious message and they're asking congress to something very difficult so using a alan simpson gangnam style video and tweeting certain groups, there was a treat about the impact the automatic tax hike would have on latino families, these are ways in which these groups are trying to hone their message so they can get people mobilized, put pressure on the white house or the congress or both to act here. >> and the campaign is called the millennial campaign. >> woodruff: so it's engaging people who wouldn't be part of these kinds of debates. very interesting. we had another big important user on twit they are week. someone already who already has 1.2 billion followers before he ever joined twitter and that's the pope who is out there. he sent his first tweet today. "dear friend, i am pleased to get in touch with you through twitter, talk for your generous response. i bless all of you from my heart." he's now tweeted seven